SpeedFlow Experience

For the launch of the adidas X Speedflow, director Erwin van den IJssel worked with The Marketing Store and adidas football to create this live event film. This is compilation of that film, but for the full ten minute version head to the official upload: youtube.com/watch?v=gFtRg8TFlEQ

Maintaining dynamism and energy throughout the ten minutes was vital to engage the audience, so Van den IJssel drew on a variety of styles and techniques.